In 1989, ASUS was formally established. Its name "ASUS" comes from the "Chinese people" that it is expected to become. The English name "ASUS" comes from the Greek mythology "Pegasus" and ranks first in the alphabetical sorted list. In 2019, the 30th anniversary of the establishment of ASUS. On May 27, 2019, at the Computex Taipei International Computer Show, ASUS unveiled its 30th anniversary LOGO for the first time in addition to many new products.
ASUS's 30th Anniversary LOGO combined with ASUS's brand's first letter "A", just like the upward pointing arrow, represents ASUS's 30 years of continuous pursuit of unparalleled, fearless forward brand spirit.
At the same time, the combination of the people-oriented "people" in the graphics means that people are the fundamental and valuable assets of the company, and the "people-oriented" design concept that ASUS has always adhered to.
If the LOGO is reversed, the totem of the love shape is similar, that is, ASUS wants to convey the past 30 years, or in the next 30 years, it will still not change its original intention, and will continue to create a meticulous and considerate for consumers. The full range of product applications. Asustek said that although this new LOGO is a commemorative LOGO designed for the 30th anniversary, it may become a unique LOGO for future new products.