BAC Credomatic Upgraded The Lion Image

- Oct 09, 2018-

The BAC Credomatic Group is the leading financial institution in Central America with a range of services covering the entire Central American region, founded in 1952 in Managua, the capital of Nicaragua. In 2010, Grupo Aval, Colombia's largest banking group, acquired the BAC Credomatic Group. At present, the group has more than 2 million customers, and its distribution points and ATMs are densely distributed, and it is in the leading position in the credit card market.


Two months ago, BAC Credomatic Group launched a new corporate identity logo designed by Lippincott that is a renowned brand design agency . The new image is a better example of BAC Credomatic's ability to provide a full range of financial services in a modern and efficient manner. The design company upgraded the iconic lion image of the BAC Credomatic Group, using geometric figures to make the lion's head look more abstract and simple.


The text section highlights "BAC" (abbreviation for Banco de América Central), removes the middle vertical bar, and aligns "Credomatic" to the bottom of "BAC" to maximize the visual balance of graphics and text. It also retains the original red brand color of BAC Credomatic and brings it to the extreme.