The famous fashion brand Balenciaga was founded in 1919 by artist Cristóbal Balenciaga from the Basque region of Spain and is one of the most influential brands in the fashion industry. The brand is currently controlled by Gucci, a subsidiary of the French Kaiyun Group. At the end of September, the Balenciaga family announced the launch of a new brand LOGO design.
The new LOGO was first announced on the official Instagram of the Balenciaga, with the text " New Logo of Balenciaga launched officially". Compared to the original old one, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, with a new gray as the background. Although the overall change is small, just replace the font with the background, but this method may increase the recognition of its brand, stand out in many other black and white text LOGO. According to the understanding, the design of the new logo is inspired by traffic signs.