BIG W,New Logo,New Hope

- Jul 25, 2017-

BIG W was founded in 1964,is the discount department store chain owned by Australian retail supermarket chain Woolworths.At the end of last year,BIG W had 186 stores in total and hired nearly 23000 employees in Australia.


BIG W New logo.jpg


Recently, BIG W has unveiled a new logo for its brand,which appeared in TV commercials few days ago.The application of new logo is increasing and old logo is being gradually replaced.The new logo follows the shape of the previous round shape and the font in the middle becomes thicker and narrower.The background blue color is brighter.And BIG W want to reverse the loss through the change.


BIG W Supermarket.jpg