In recent years, the fashion industry has become very popular in making changes to its own LOGO, starting with Balenciaga and then Burberry, Celine, Balmain (Balmain's new logo is very similar to another brand). And recently, another luxury brand has replaced the brand new LOGO.
Bottega Veneta, a luxury brand from Italy, recently discovered a new change in its logo in the 2019 autumn and winter new season advertising slogan.
Founded in 1966 by Michele Taddei and Renzo Zengiaro, Bottega Veneta is an Italian luxury and haute couture brand known for selling leather goods and men's and women's fashion. In 2001, Baojijia was purchased by the Italian fashion brand Gucci Group (GUCCI) and is now one of the brands of the French multinational group Kering.
The LOGO's change of Bottega Veneta are differed from some of the luxury items mentioned earlier. Instead of following the upsurge of sans serif fonts, they continue to use serifs in their new LOGO. As can be seen from the comparison chart above, the most obvious change of the old and new fonts is that the new font becomes thicker and the word spacing is more compact than before.