Did You Find LV Fine-tuning The Logo?

- Jul 01, 2019-

Louis Vuitton Malletier, the full name of LV, is a famous French fashion brand founded in Paris in 1854 by Louis Vuitton. Today's LV is not only limited to the design and sale of high-end leather goods and luggage, but is involved in fashion, jewelry, sunglasses, leather shoes, luggage, handbags, jewelry, watches, watches, wine, cosmetics, perfumes, books and other fields. The two-letter LV with its brand name is known as a luxury sign.


Recently, we have found new changes in LV's LOGO, including LV's superimposed graphical LOGO and the "LOUIS VUITTON" wordmark. The new "LV" icon is subtly optimized based on the original serif, but for the average consumer, this change is hard to find.

The new icon is visually slimmer and the font tilt is increased. The space at the bottom corner of the "V" and the horizontal line below the "L" is added. At the same time, the overall LOGO has increased a lot.


In addition, the "LOUIS VUITTON" word mark has changed relatively large. Although the new version of the font continues to use the sans serif, the font not only increases the thickness, but also adjusts some details.