Gas Natural Fenosa is a multinational gas and power group headquartered in Barcelona, Spain. There are currently nearly 18 million supply points in more than 30 countries. The main areas involve natural gas and power distribution, infrastructure construction and so on. At the end of June this year, Gas Natural Fenosa officially changed its name to Naturgy Energy Group and released a brand new corporate identity.
According to a press release provided by Gas Natural Fenosa, the name’s change is part of the company's “2018-2022 Strategic Plan”, which aims to innovate, digitize, simplify and globalize clean energy. “We are building an international brand that fits all global markets. After so many years, we are responding to new commitments with new impetus, approaching our customers wherever they are and looking for simple, environmentally friendly solutions. ."
The company's previous LOGO was a combination of a sans serif font and a butterfly photo. The new LOGO also simplifies the butterfly element into an abstract orange symbol. The new image is not only simple and easy to identify, but also more adaptable to the digital media era.