Luk Fook Group established in 1991, which is one of the major jewellery retailers in Hong Kong and Mainland China. In 1994, he began to enter the mainland market and opened the first Luk Fook jewelry store. As of May 2018, Luk Fook Jewellery has 1,640 retail stores in Hong Kong, China, Macau, Mainland China (1,590 branches in the Mainland), Singapore, Malaysia, Cambodia, the United States, Canada and Australia.
At the beginning of November, Luk Fook Jewellery changed the bran-new LOGO. The new LOGO continues to be based on Chinese "Liufu Jewelry" and English "LUKFOOK JEWELLERY". However, the new version of the font has added a curved stroke design in both Chinese and English. The soft lines add a little romance and beauty to the brand. At the same time, it better highlights the elegant femininity.
In terms of color, the new LOGO chose “red bean color”. According to the official introduction, the “bean color system” is closer to the taste of the younger generation, and it can warmly convey the brand image of Luk Fook Jewelry. The new LOGO has been applied at the Hong Kong Luk Fook Jewellery Store.