Miele is a German home appliance manufacturer founded in 1899, is an independent family-owned company focused on the manufacture of appliances for kitchens, laundry and floor care, as well as appliances for commercial operations and medical facilities. Leading the industry in product durability performance, ease of use, energy efficiency, design and service.
Recently, Miele began to adjust his brand identity, replaced with a crimson background color block, and the area of the color block was also larger than before, remove the small word "IMMER BESSER" at the bottom. The original sans serif font (used in 1949) continues to be retained. Axel Kniehl, general manager of marketing and sales at Miele Group, said that the brand optimization has made the logo more coordinated, especially for digital platforms such as websites and apps.