Founded in 1982, Minute Burger is a fast food burger chain restaurant in the Philippines. Minute Burger is open 24 hours a day, and for more than 30 years, Minute Burger has been offering delicious and affordable fast food to its customers. Since 2003, Minute Burger has opened a franchise model, which has rapidly developed into a well-known fast food service brand in the Philippines.
Last month, Bluethumb, a design company from Manila, the capital of the Philippines, rebuild the brand and launched a new brand LOGO.
In order to ensure that the advantages of Minute Burger can be more consistent online and offline, making their brand more influential, they feel reinvented their image. With the help of the design team, Minute Burger has been repositioned as a fun and adventurous brand, clarifying that its goal is to serve consumers through the quality of food, allowing consumers and restaurants to have more interaction and experience.