Roca was founded in 1917 by four Spanish brothers. It started as a manufacturer of electric heaters. After the introduction of a cast iron bathtub in 1925, it officially entered the field of sanitary design. In the past 100 years, Roca has been focusing on human-designed, Environmental protection concept and innovative spirits. It does not consider cross-border, focusing on sanitary design. It provides ceramic sanitary ware, faucets, bathtubs and other full range of sanitary products for more than 100 countries around the world.
2017 marks the 100th anniversary of Roca's founding. Today, Roca has 170 production lines and more than 22,600 employees in 170 countries around the word, serving more than one million consumers. To celebrate its centenary, Roca invited the Spanish design agency Gimeno Gràfic to design a 100-year-old LOGO and a complete vision system.
One hundred anniversary theme LOGO are formed by the number 100, moldings and Roca marks three parts together. Designer of GimenoGrafic said, "we added enterprise standard color black into the anniversary Logo, also joined the golden color with memory element. Gothic number 100 and the adornment of the smooth lines made the whole visual become elegant and grave."