Subversive Change Of Desigual

- Jul 03, 2019-

Desigual is a well-known casual wear brand in Spain, founded in 1984 and headquartered in Barcelona. The products are sold in more than 100 countries and regions around the world. They are sold in more than 500 self-operated and franchised stores, more than 8,000 multi-brand collection stores and more than 2,500 corner shops, with more than 4,500 employees.

Recently, Desigual has launched a brand new brand image. The new LOGO is very bold and avant-garde, directly arranging the newly designed sans serif word "Desigual" in the form of a mirror. The original "®" corner directly turned into a black dot.


Desigual emphasizes the brand's subversive spirit by injecting different forms of brand image. In addition, Desigual has an in-depth understanding of the popularity of the self-portrait culture, and the new brand LOGO helps Desigual to market on social media and outdoor streets in major European cities.


For those unfamiliar with Desigual, although the new LOGO is illegible, if you turn on your phone and click on the self-timer mode, you can see a normal Desigual LOGO in the camera.