The Change Of Rolls-Royce

- Jan 07, 2019-

Rolls-Royce (also known as Rolls-Royce) is a British company specializing in the production of turbine products, especially aircraft engines, and has recently begun to engage in marine propulsion and energy systems for civilian and The military sector offers a wide range of engine products and services. With a customer base in 120 countries, including more than 380 airlines and leasing customers, 160 defense customers, 4,000 shipping companies including 70 naval users, and more than 5,000 power and nuclear customers, market share is second only in the world Just for General Electric.


And the luxury car manufacturer Rolls-Royce Motor Cars Limited, although they are two independent companies with Rolls-Royce, were all from 1906 by Henry Rice and Charles Law. The British car created by the company was separated from the aircraft engine manufacturing company (Rolls-Royce cars were separated from 1973). So the logos used by the two companies are basically the same.


Some time ago, the well-known design agency Pentagram rebranded the world's leading aero engine company Rolls-Royce, optimized the brand LOGO, enabling it to perform better across platforms, and also in geographic location and business channels to achieve visual continuity.