The Logo History Of Toyota

- May 15, 2019-

Founded in 1937, Toyota is headquartered in Toyota, Aichi Prefecture, Japan. It is a Japanese multinational automaker and the world's number one automaker. In 1997, Toyota launched the PRIUS Hybrid (PRIUS), making Toyota the global market leader in hybrid vehicle sales.


Earlier this year, Toyota updated its brand image to give Toyota an unprecedented design dimension.

Since Toyota introduced the three-ring “Cow Head” in 1989, this logo has become the representative of Toyota's quality, reliability and durability. It is also a symbol of Toyota's tight connection with its customers, while the external large ellipse. It expresses the vision of Toyota's business scope throughout the world.


Not long ago, Toyota officially upgraded the existing brand, including adjusting the brand LOGO and launching a new brand Slogan: "Let us Go Places".


The adjusted logo will remove the metallic 3D texture (which can only be seen in the body in the future) and will be flattened in a uniform design. The LOGO with a red rectangular background board will be used for advertising and marketing communications as well as applications. This version of the LOGO can be used with the brand slogan and the Tacoma series.