The Logo Story Of Dior

- Dec 10, 2018-

The French multinational luxury brand Christian Dior (CD) was founded in 1946 by French fashion designer Christian Dior and is headquartered in Paris. Mainly engaged in fashion, jewelry, perfume, cosmetics, children's wear and other high-end consumer goods.


The logo of the early Dior cosmetics is the full name "Christian Dior" or the abbreviation "CD". In recent years, Dior cosmetics design and boutique combination, in order to unify with Dior boutique, so LOGO gradually changed to be capital "Dior"on the first letter.


Recently, the label received a news that Dior changed the LOGO. The new LOGO has all four letters in uppercase based on the retained Serif font. Through the comparison of new and old fonts, it can be found that the new version of the uppercase font has different degrees of adjustment from the previous font.