This Bahlsen Group is a leading company in the German biscuit industry and the best in Europe, founded in 1889 by Hermann Bahlsen in Hannover, the capital of Lower Saxony, Germany, also is one of the producers of cake and biscuit products. The products produced by the Group are exported to more than 80 countries and regions in the world through the Group's five major European production sites.
In May 2014, the Bahlsen Group designed a new LOGO for new product packaging and some promotional advertisements, while the Bahlsen Group's LOGO remained.
Since July of this year, the Bahlsen Group has announced the change of its name from the previous “Bahlsen” to “The Bahlsen Famlly” and the release of a new corporate identity LOGO. It is hoped that this move will emphasize the positioning of the company as a world-class group and also hint at the company's long-standing family tradition.