Halifax was founded in 1853 and is headquartered in Halifax, England. Halifax Bank is part of the Scottish Banking Group and is the UK's largest financial insurance and mortgage bank, offering a wide range of services including bank account storage, credit cards, personal loans, mortgages, auto finance, insurance, and investment.
To fully integrate the brand and help it reach a potential young customer base, on April 7, Halifax Bank launched a new brand image designed by London design firm Rufus Leonard.
The new LOGO has been upgraded without destroying the original brand, leaving the brand's iconic "X" symbol. The new "X" is no longer a horizontal stripe, but is completely filled with both blue and dark blue.