Sheraton was originally the largest hotel chain in the Starwood Hotel Group and was acquired by Marriott International in 2016. Since 1963, Sheraton has operated over 450 hotels in 72 countries around the world. It is expected that by 2020, the brand's footprint is expected to expand to 90 countries.
Recently, Marriott International Group announced that its hotel and resort brands will continue its transformation journey and announced the brand new Sheraton LOGO design.
The new LOGO continues to retain its initial "S", but gives up the design elements of the laurel tree. Marriott International said in a press release that the evolution of the Sheraton LOGO reflects the energy and firm commitment we are rekindling for our customers and guests to revitalize this iconic brand. This is not just a renewal of the LOGO, it is a symbolic statement of Sheraton's vision of our new customer experience. ”
The new LOGO provides a more modern visual look to match the reimagined space and environment while maintaining the strong fairness and recognition of the Sheraton brand.