The Red Oval Logo ---DuPont

- Nov 29, 2018-

DuPont is the world's second-largest US chemical company. It was founded in July 1802 as a DuPont gunpowder factory. In 1915, DuPont was founded. With operations in more than 90 countries and territories, DuPont offers a wide range of innovative products and services in a wide range of industries including agriculture and food, building and construction, communications and transportation, energy and biotechnology.


On October 3, 2018, DuPont announced the launch of a new brand identity logo designed by Lippincott on a global scale. The new image retains the traditional Dupont oval shape and removes the outer elliptical stroke. It will no longer be constrained by elliptical boundaries, better conveying the open flow of DuPont's innovative ideas and innovation collaboration. At the same time, the new sans serif font is thicker and removes the direct gap between “Du” and “Pont”. Let the logo become more unified.


For more than a century, the DuPont logo has become one of today's most respected and well-known international corporate logos. As long as the world sees this red oval logo, it will recognize that it is a symbol of quality, integrity and safety.