The “Thin” LOGO Of Volkswagen

- Jul 11, 2019-

In February of this year, Volkswagen began to adopt a newly designed LOGO in many media propaganda. This LOGO has no 3D edges and corners, and there is no color gradient. It is mainly monochrome.

Subsequently, Volkswagen's new CEO Herbert Diess revealed that Volkswagen plans to make adjustments to the brand LOGO, and this will be the first time since 2012 to adjust the logo. The new version of LOGO will prepare for the era of electric vehicles, while also trying to get rid of the negative image tainted by the exhaust emissions scandal.

Compared with the current Volkswagen logo, the "V" and "W" letters in the new logo are more slender and the spacing between the letters becomes larger.


In addition, the bottom of the "W" letter will no longer have any contact with the ring. The circle has also been simplified. It can be seen that the version used by Volkswagen in the 1960s and 1970s is similar, but the new version introduced this time is slimmer.