The United Arab Emirates Group (ABSA) was established in 1991 and is a merger of four original banks in South Africa and is the largest banking group in South Africa currently. Conduct operations with 10 countries in Africa. Recently, the United Arab Emirates Group announced that it had been separated from the Barclays Group and used new brand LOGO .
The release of the new image marks the beginning of a new chapter in the group. Absa is no longer a unique brand in South Africa. Absa is now a multinational financial services group representing banks in 10 countries. The new brand design reflects Absa's new vision and goal of “turning your life into reality”.
Maria Ramos, the CEO of Absa Group, said: "This is an exciting time, because we have created a bran-new Absa, the new brand design is more suitable for the digital age. With the release of the new brand, we will update the visual identity of the entire site in the next year, including more than 1,000 branches and 10,000 ATMs. This project may be one of the largest brand rebranding programs in Africa.