Recently, we found that many of the media publicity announced by Volkswagen began to adopt a
newly designed LOGO. This LOGO has no 3D edges and corners, and there is no color gradient.
Its shape is very similar to the version used by the public between 1945 and 1989. At the same time, the VW Head font introduced by Volkswagen since four years ago will also appear in the new version of LOGO.
Currently, the simplified version of LOGO will be mainly used in digital media environments, while the original 3D version will continue to be used. In 2016, Volkswagen released “2025 Strategy” (Transform 2025+), announcing its formal entry into the public's new energy development route. This brand update is also a small part of its strategy.