Volkswagen Launches Sub-brand --Jetta

- Mar 27, 2019-

On the afternoon of February 26th, Volkswagen Group officially released a new sub-brand in the German headquarters Wolfsburg - Jetta (English name Jetta), which is positioned as a pure German brand to meet the demand of young Chinese users, its domestic first The time is expected to be at the end of March. The sub-brand is produced and sold by FAW-Volkswagen. It is produced by FAW-Volkswagen Chengdu Branch. It will be the first to launch three products, including two SUVs and one sedan. The first model will be an SUV with an expected launch time. For this September.

In the past 30 years, the name "Jeddah" has gained unparalleled trust in the Chinese market. It represents the core value of the mass brand with the identity of China's modern mobile travel symbol.

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Therefore, among the new logos of the Jetta brand, the streamlined dynamic combination of the “JETTA” initial “J” and the popular classic “V” frame represents the confidence and fearlessness of the Jetta brand towards the future and the development.

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A series of brand elements, such as the brand new two-line logo and the newly-launched bold color scheme, which are based on the brand promised by the brand, will be fully integrated into the Jetta brand in a true, fresh, vibrant and natural fashion style. In the sales network, marketing model and service experience, the Jetta brand's direct, sincere, optimistic, friendly and confident brand tonality is presented in each interaction and user experience process, and realizes emotional resonance with consumers.